The Propel(x) Podcast

How to Evaluate the Market for a Startup

Episode Summary

In Episode 4 we presented a framework to Evaluate startups. The framework lays out several criteria along which you may evaluate startups. Market size is one of those criteria. Disclaimer: Propel(x) is a funding platform, not a Broker-Dealer. Securities are offered through Hubble Investments, member FINRA/SIPC and an affiliate of Propel(x). Private investments are highly illiquid and risky and are not suitable for all investors. Past performance is not indicative of future results. You should speak with your financial advisor, accountant, and/or attorney when evaluating private offerings. Neither Propel(x) nor Hubble Investments makes any recommendations or provides advice about investments. In this Episode, Andy and Swati discuss how to understand the Market for a startup. Questions we discuss are: Why is an understanding of market potential relevant (and what is market potential anyway)? How should one estimate the market size? Does every startup really have to have a humungous market running into many billions of dollars? Join us as we discuss these topics and more, that surround the key elements of startup evaluation - Market Size.